Meet Herman

Herman Dixon is a professional growth coach, speaker, author and trainer who helps CEO’s, entrepreneurs, leadership teams and sales professionals to maximize their goals and opportunities. His 45+ years of diverse business experience within the insurance and financial services, business professional services, retail, and manufacturing industry sectors enables Herman to be well-positioned to provide insight and hands-on assistance for his valued clients.

As a trainer, Herman has a unique perspective in tailoring his presentations and workshops to enable his clients to achieve lasting and measurable results. His program expertise includes such disciplines as business planning, sales skills, marketing, recruiting, stress management, motivation, personal development and growth, living with change and work-life balance.

As a speaker to businesses and organizations on a wide range of topics, Herman actively engages his audience providing usable information to enable each to better direct their life’s pathway, whether that focus might be from a personal or career perspective. His use of humor, engaging stories and other unique materials often captivates his audiences.

As an author, Herman has been publicized in numerous trade and regional publications on a variety of topics addressing both business and personal perspectives. He is currently completing work on five forthcoming books.


"Herman met with me and each of my team members to help me assess their strengths and weaknesses and also solicit input from them on how to improve our agency.  Herman did a fantastic job collecting valuable information for me.  As a result of these discussions, we have added team members, reassigned duties for existing team members and encouraged some to seek other employment.  We’ve also undergone a major face-lift to the interior of our building improving the appearance as well as making the work place more efficient and safer for our team.  Herman has a great deal of knowledge to share after over 30 years in the insurance and financial services business as both a producer and industry executive.  I highly encourage you to utilize his services if you are looking to reduce stress and grow your business."

 ~Tony Pope Agent State Farm Insurance Companies

“As the Director of a Financial Services Firm serving the state of South Carolina, Think Big Coaching CEO Herman Dixon has been a mentor and a friend.  His wealth of knowledge in leadership and guidance is crucial for me as a leader. The ability to talk candidly with Herman is crucial for me. Many times leaders have no one to vent to, or anyone to discuss ideas with, that are not in their inner circle. Having a unbiased mentor who listens and ... Read more...

~ Robert Walker, Modern Woodmen Regional Director

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Thoughts to Ponder

"Regardless of how much others care, unless you care nothing happens." --Herman Dixon

"Success is a state of mind.  Only action makes it a reality." --Herman Dixon

"Often, it is not what you have done that matters.  It is what you have left undone that has greater impact."  --Herman Dixon

"Without a reason to get up in the morning, you deprive your world of untold potential."--Herman Dixon

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